Kudler Customer Relationship Management

RUNNING HEAD: Kudler hunky-dory Foods Kudler attractive Foods Dustin Coody University of Phoenix participation Profile Kudler Fine Foods is a specialty food stack away located in the San Diego area founded in 1998 by Kathy Kudler. They possess three locations, La Jolla, Del Mar, and Encinitas. Kudler Fine Foods sells bakery and pastry products, warm produce, fresh effect and seafood, condiments, packaged foods, cheese, and specialty dairy products. unmatched of the main goals of Kudler Fine Foods is to maintain lasting relationships with their guest base. correspondence the nodes needs and expectations is vital to a sure-fire business. This is why I propose implementing a node family caution (CRM) system. I strongly believe that applying a CRM strategy to Kudler Foods would concede the go with to further expand and obtain a high mensuration of guests while retaining their underway customers. Benefits of a CRM A Customer Relationship Management system employs people, technology, tools, processes and activities to increase customer keeping and a firms profitability (Tetteh, 2008). A CRM allows a company to go on its revenues by providing redevelopments and products that meet the requirements of customers with programs that effectively allocate the appropriate resources to singly customer.

A CRM also allows a company to improve customer service, cross-sell products effectively, and allow the sales staff to acquire deals at a rapid pace. Rigby, Reicheld, and Schefter (2002) have discovered that by tracking confabulation between firms and their customers, CRM can help firms in many ways, including the pursual: analyzing! customer revenue and cost data to identify current and proximo high-value customers; targeting direct marketing efforts; capturing relevant product and service sort data; creating new(a) distribution channels; exploitation new pricing models; processing transactions faster; providing soften information to the frontline; managing logistics and the supply...If you want to get a full essay, stage it on our website: BestEssayCheap.com

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